Black in White America is a socially engaged visual diary with a moral purpose. Leonard Freed started his journey on this project to become America’s leading pioneer in the genere of social conscious photojournalism. While Freed made pictures of important events in the civil rights struggle including the 1963 March on Washington, he quickly found that his interests lay not in recording the progress of the civil rights movement per se but in exploring the diverse, everyday lives of a community that had been marginalized for so long.